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How The Radio Can Allow You To Completely Dominate Your Market

Almost nothing is better than radio for building your brand. Radio gives you instant authority. You automatically look like an accomplished expert.

Everyone in your market will know who you are if you’re regularly running ads on the radio… and when they find themselves in a situation where they need to sell their home fast and hassle-free, you’ll be the obvious choice to turn to.

You’ll practically be a celebrity in your local market!

Here are a few more reasons to use radio:

  • Highest Quality Leads – Radio ads are fantastic at filtering out the tire kickers who aren’t really ready to sell. The people who actually pick up the phone and call are highly motivated.
  • Easier to Close – Leads that come from radio will be much easier to close, since they already see you as an authority before they meet you.
  • Surprisingly Low-Cost – Many people assume radio ads must be very expensive. In reality, you can completely dominate a radio station for as little as $4,000 a month.
  • High Profitability – We generally get somewhere between a 3-to-1 return and a 10-to-1 return, depending on the ad campaign.
  • Easy to Scale Up – Once you get it working in your local market, you can easily expand into new markets. It’s just a matter of finding the right radio station for the target area.
  • Low Pressure – Nobody feels like you’ve invaded their space uninvited when they hear a radio ad. You don’t have to worry about being seen as a nuisance or a pushy salesman.

If you want to have massive success in this business, you need to be doing what no one else is doing. You need to take advantage of the marketing channels where competition is the lightest. You need to make yourself look like the qualified professional in a sea of amateurs.

Radio can do all of that for you.

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